75 Attention Grabbing Hooks and how to use them.

Be honest, I bet there are things you’ve bought, articles you’ve read, or people you’ve started following because of the hook that caught your eye.

We know that capturing your audience's attention is crucial. Social media platforms are flooded with content, making it essential to stand out and grab your audience's interest within seconds. And one of the most effective ways to achieve this is through effective hooks.

But what makes a good hook?

Well, a good hook is a compelling, attention-grabbing statement or question that grabs your audience’s attention and persuades them to stop scrolling through tap dancing cats and engage with your content. 

It’s massively important because it's the first thing they see, and it needs to really grab their curiosity, evoke an emotion, or promise a benefit. (Or all three.)

So we understand that they are your headline, your tagline, your attention grabber. But also, they need to :

  • Capture Attention: In an ever growing sea of content, a strong hook ensures that your post stand out.

  • Encourage Engagement: A well-crafted hook can lead to more likes, comments, and shares.

  • Boost Reach: Engagement signals to social media algorithms that your content is valuable, increasing its visibility.

  • Drive Action: Hooks can motivate your audience to take specific actions, such as clicking a link, signing up for a newsletter, or making a purcha

Because we have been doing this stuff for plenty of years, we know what makes the best hooks.

We understand what resonates, we get that you need to be clear and concise, what words and expressions to use to tap into emotions and, rest assured we have done our testing and iterating to know which ones perform best.

And sometimes, you have your copy written and it’s thinking of the pesky hook that takes the most time.

The time you’ll save and the knowledge that these hooks are tried and tested means this purchase is a no brainer.

We have curiosity-driven hooks, urgency and scarcity hooks, emotional hooks and loads more. By making the most of these attention-grabbing hooks in your social media posts, you will have the tools you need to :

  • Effectively capture your audience's interest.

  • Boost engagement in your posts.

  • Have the range of content to test different variations to see what works best with your audience.

Meet Natalie

Natalie Mackenzie specialises in neurorehabilitation and cognitive rehabilitation and has built a multi seven figure company which is a leader in the field.Her focus in business strategy digs deep into business owners own cognitive health and strengths, providing deep insights into how the way our brain work impact our business successes, and strategies to harness long term cognitive health.
Moving into online business she has had successful five figure first launches and has specialism in assessing cognitive skills to maximise client outcomes and harness strengths from the outset.

She holds a BSc Psychology, and MSc in Cognitive Neuropsychology and is trained in a number of psychological approaches. Natalie has taken her 20 years in business and experience as a CEO and formulated methods for people to thrive in their chosen fields.

Natalie has won numerous Women in Business awards including Businesswoman of the Year, Winner of Growth Awards, Leadership and Management awards and was Winner of the global Neuro Rehab Leader award.


Natalie is an expert in her field and beyond, and is called upon for her expert opinion and has been featured in The Times, The Telegraph, The Guardian, The Independent, I Paper, Daily Express, Medium and many other press outlets.


Natalie’s experience knowledge of behaviour and cognition set her apart as a specialist business strategist for those starting out or expanding their business.

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