But what makes a good hook?
Well, a good hook is a compelling, attention-grabbing statement or question that grabs your audience’s attention and persuades them to stop scrolling through tap dancing cats and engage with your content.
It’s massively important because it's the first thing they see, and it needs to really grab their curiosity, evoke an emotion, or promise a benefit. (Or all three.)
Capture Attention: In an ever growing sea of content, a strong hook ensures that your post stand out.
Encourage Engagement: A well-crafted hook can lead to more likes, comments, and shares.
Boost Reach: Engagement signals to social media algorithms that your content is valuable, increasing its visibility.
Drive Action: Hooks can motivate your audience to take specific actions, such as clicking a link, signing up for a newsletter, or making a purcha
We understand what resonates, we get that you need to be clear and concise, what words and expressions to use to tap into emotions and, rest assured we have done our testing and iterating to know which ones perform best.
And sometimes, you have your copy written and it’s thinking of the pesky hook that takes the most time.
We have curiosity-driven hooks, urgency and scarcity hooks, emotional hooks and loads more. By making the most of these attention-grabbing hooks in your social media posts, you will have the tools you need to :
Effectively capture your audience's interest.
Boost engagement in your posts.
Have the range of content to test different variations to see what works best with your audience.
She holds a BSc Psychology, and MSc in Cognitive Neuropsychology and is trained in a number of psychological approaches. Natalie has taken her 20 years in business and experience as a CEO and formulated methods for people to thrive in their chosen fields.
Natalie has won numerous Women in Business awards including Businesswoman of the Year, Winner of Growth Awards, Leadership and Management awards and was Winner of the global Neuro Rehab Leader award.
Natalie is an expert in her field and beyond, and is called upon for her expert opinion and has been featured in The Times, The Telegraph, The Guardian, The Independent, I Paper, Daily Express, Medium and many other press outlets.
Natalie’s experience knowledge of behaviour and cognition set her apart as a specialist business strategist for those starting out or expanding their business.