Creating Your Brand
A GUIDE TO BUILDING A LASTING IMPRESSION
Your branding is more important than you might initially think.
At first thought, you may think of things like logos and colours, but your brand is actually the entire identity of your business.
Your brand gives you personality.
Branding has always been important in business, but thanks to social media, it is now more important than ever before.
Every day, we get exposed to new brands, which is great for us as consumers, but it makes it harder for businesses to stand out. Your brand is more than just a logo or a product—it's the essence of who you are and what you stand for.
Whether you're an entrepreneur, a freelancer, or a seasoned professional, cultivating a strong brand isn't just desirable; it's essential for standing out in a crowded marketplace.
To do this, you need to create a strong brand that will get and keep people’s attention. With the right branding, you have the chance to get some control over how people perceive your business, so you don’t want to overlook this
So, we have designed the Creating Your Brand workbook to take you through every step of designing a dynamic and memorable brand.
Whether you're launching a new venture or revitalising an existing one, this guide equips you with a comprehensive rebranding checklist to ensure every transition is seamless and purposeful.
Strong branding creates loyal customers, which leads to trust and credibility for you and your business.
81% of consumers say they need to trust a brand before they buy.
But how do you get there?
What do you need to know?
How do you ensure you are aligned with the wants and needs of your ideal clients?
YOUR CORE CONCEPT
YOUR IDEAL CLIENT
YOUR VALUE PREPOSITION
YOUR CORE VALUES
YOUR MISSION, VISION, VALUES
YOUR BRAND VOICE
YOUR BRAND ADJECTIVES
YOUR BRAND PERSONALITY
YOUR BRAND STORY
YOUR BRAND PROMISE
YOUR PERSONAL BRAND
CREATING YOUR BRAND MOOD BOARD
CREATING YOUR LOGO
COLOURS AND FONTS
COLOUR PSYCHOLOGY
REBRANDING
Brands are probably the most powerful and effective business tool ever invented but creating a strong brand doesn’t have to be difficult.
By working through Creating Your Brand you’ll learn the core concepts that are vital for successful branding, leading to meaningful and long term connections with your ideal clients.
This guide is your perfect companion on your branding journey.
Meet Natalie
Natalie Mackenzie specialises in neurorehabilitation and cognitive rehabilitation and has built a multi seven figure company which is a leader in the field.Her focus in business strategy digs deep into business owners own cognitive health and strengths, providing deep insights into how the way our brain work impact our business successes, and strategies to harness long term cognitive health.
Moving into online business she has had successful five figure first launches and has specialism in assessing cognitive skills to maximise client outcomes and harness strengths from the outset.
She holds a BSc Psychology, and MSc in Cognitive Neuropsychology and is trained in a number of psychological approaches. Natalie has taken her 20 years in business and experience as a CEO and formulated methods for people to thrive in their chosen fields.
Natalie has won numerous Women in Business awards including Businesswoman of the Year, Winner of Growth Awards, Leadership and Management awards and was Winner of the global Neuro Rehab Leader award.
Natalie is an expert in her field and beyond, and is called upon for her expert opinion and has been featured in The Times, The Telegraph, The Guardian, The Independent, I Paper, Daily Express, Medium and many other press outlets.
Natalie’s experience knowledge of behaviour and cognition set her apart as a specialist business strategist for those starting out or expanding their business.
